San Antonio College students' network for the 2008 election
Obama - Yes We Can
Yes We Can
Barack Hussein Obama, Jr. is the United States Senator from Illinois and a leading candidate for the Democratic nomination in the 2008 president election of the United States. Since announcing his presidential campaign in February 2007, Obama has emphasized in ending the Iraq War, increasing energy independence, and providing universal health care as his top three priorities. Mr. Obama, as a political leader, has the ability to influence his audience; his public speaking skills are very effective. Like Winston Churchill, Martin Luther King Jr., John F. Kennedy, and Ronald Reagan, Obama wants to inspire hope and confidence in his followers, but he also emphasizes in a strong unity.
The video called “Yes We can” was inspired by Obama’s presidential campaign in particular by the speech he gave after the New Hampshire’s night of Democratic primary. In this city Mr. Obama was defeat by Mrs. Clinton and he started this speech congratulating her for a “hard-fought victory,” but he also emphasized that “there is something happening in America right now; change is what’s happening in America.” With these words, Mr. Obama wanted to be grateful for people who endorse him in special who have never participated in politics before.
This black-and-white record is a combination of the spoken speech made by Obama and the singed version of the same speech with different singers’ voices. It is set to a simple guitar melody, and especially considering the amount of young pop stars involved, probably wouldn’t seem too out of place on the radio. This song was released by the Black Eye Peas member will.i.am, on February 02, 2008 on Dipdive.com and also on youtube. Will.i.am rounded up his friend Jesse Dylan, the filmmaker son of Bob Dylan, to direct the project. In two days, they got some 30 Obama-supporting celebrities to come into the studio, including Kareem Abdul Jabbar, Tatyana Ali, Nick Cannon, Common, Kelly Hu, Scarlett Johansson, John Legend, Nicole Scherzinger and Kate Walsh. Will.i.am says: “there are a lot of skeptical people out there who say, well, those are just words.” But I say, “When was the last time words didn't mean anything? When was the last time you didn't use words to define how you felt, or describe the things you want to achieve?” He continued saying "Words are powerful.” Words and images together are powerful. Words, music and images are even more powerful. So I wanted to do my part with the “Yes We Can” song, and the result of that has inspired me to no end. The youth in America is waking up. The slumber is gone. We can't continue to do things in the dark, now that someone has turned on the light. ... It's beautiful."
Also the song is a prime example of how the Web’s user-generated content sites are undeniably affecting voter engagement this election cycle. Purchasing four and a half minutes of national TV airtime would have been near impossible, but the Internet can reach that highly sought youth audience free. Obviously the reason to back or support “YES, WE CAN” is that engage people or followers easily, and opponents criticized but try to imitate it. Initially the Obama campaign said it had nothing to do with the creation and distribution of “Yes We Can,” but now it’s definitely making use of this wonderful song.
“I love that video its message is wonderful and its letter is very sticky,” says my daughter Daniela, “and I also Know” she continues “Obama was inspired by one of the greatest leaders in the history of the United States, Martin Luther King Jr. Obama uses the same phrase several times, “Yes We Can”, in order to appeal to the crowd as Mr. King did in his speech “I Have a Dream."’
This video fits with the Nurturant Parent Morality because Obama's thinking emphasizes empathy over interest groups. He understands the importance of values, connection, authenticity, trust, and identity and he also sees empathy as central to the very idea of America. The result is a positive politics grounded in empathy and caring that is also patriotic and uplifting. Repetition is the classic technique uses in this presentation and in this speech making and in design as well. Repetition can help tie the theme together and it creates clarity for the listener with its simple but eloquent powerful language, with a strong yet upbeat, friendly delivery.
In this moment of crisis Obama wants to inspire hope in America and he uses the next sentences in the video to ratify it:
Now the hopes of the little girl who goes to a crumbling school in Dillon are the same as the dreams of the boy who learns on the streets of LA; we will remember that there is something happening in America; that we are not as divided as our politics suggests; that we are one people; we are one nation; and together, we will begin the next great chapter in the American story with three words that will ring from coast to coast; from sea to shining sea. Yes we can. (Yes We Can – Barack Obama Music Video)
But he also highlight the word together which denote unity that with confidence are the three more important issues underline by this candidate in this video and his campaign.
And people understood very well the message, because Thanks to “Yes We Can” music video Barack Obama raised $7.5 million in the 36 hours after Super Tuesday, despite his mixed results that day. TubeMogul, in their report, speculates that his huge surge in video views and comments in the days leading up to Super Tuesday, driven largely by the celebrity-laden “Yes We Can” music video, played a role; thus the notable winner in the viral video arena has been Barack Obama.
Barack Hussein Obama, Jr. is the United States Senator from Illinois and a leading candidate for the Democratic nomination in the 2008 president election of the United States. Since announcing his presidential campaign in February 2007, Obama has emphasized in ending the Iraq War, increasing energy independence, and providing universal health care as his top three priorities. Mr. Obama, as a political leader, has the ability to influence his audience; his public speaking skills are very effective. Like Winston Churchill, Martin Luther King Jr., John F. Kennedy, and Ronald Reagan, Obama wants to inspire hope and confidence in his followers, but he also emphasizes in a strong unity.
The video called “Yes We can” was inspired by Obama’s presidential campaign in particular by the speech he gave after the New Hampshire’s night of Democratic primary. In this city Mr. Obama was defeat by Mrs. Clinton and he started this speech congratulating her for a “hard-fought victory,” but he also emphasized that “there is something happening in America right now; change is what’s happening in America.” With these words, Mr. Obama wanted to be grateful for people who endorse him in special who have never participated in politics before.
This black-and-white record is a combination of the spoken speech made by Obama and the singed version of the same speech with different singers’ voices. It is set to a simple guitar melody, and especially considering the amount of young pop stars involved, probably wouldn’t seem too out of place on the radio. This song was released by the Black Eye Peas member will.i.am, on February 02, 2008 on Dipdive.com and also on youtube. Will.i.am rounded up his friend Jesse Dylan, the filmmaker son of Bob Dylan, to direct the project. In two days, they got some 30 Obama-supporting celebrities to come into the studio, including Kareem Abdul Jabbar, Tatyana Ali, Nick Cannon, Common, Kelly Hu, Scarlett Johansson, John Legend, Nicole Scherzinger and Kate Walsh. Will.i.am says: “there are a lot of skeptical people out there who say, well, those are just words.” But I say, “When was the last time words didn't mean anything? When was the last time you didn't use words to define how you felt, or describe the things you want to achieve?” He continued saying "Words are powerful.” Words and images together are powerful. Words, music and images are even more powerful. So I wanted to do my part with the “Yes We Can” song, and the result of that has inspired me to no end. The youth in America is waking up. The slumber is gone. We can't continue to do things in the dark, now that someone has turned on the light. ... It's beautiful."
Also the song is a prime example of how the Web’s user-generated content sites are undeniably affecting voter engagement this election cycle. Purchasing four and a half minutes of national TV airtime would have been near impossible, but the Internet can reach that highly sought youth audience free. Obviously the reason to back or support “YES, WE CAN” is that engage people or followers easily, and opponents criticized but try to imitate it. Initially the Obama campaign said it had nothing to do with the creation and distribution of “Yes We Can,” but now it’s definitely making use of this wonderful song.
“I love that video its message is wonderful and its letter is very sticky,” says my daughter Daniela, “and I also Know” she continues “Obama was inspired by one of the greatest leaders in the history of the United States, Martin Luther King Jr. Obama uses the same phrase several times, “Yes We Can”, in order to appeal to the crowd as Mr. King did in his speech “I Have a Dream."’
This video fits with the Nurturant Parent Morality because Obama's thinking emphasizes empathy over interest groups. He understands the importance of values, connection, authenticity, trust, and identity and he also sees empathy as central to the very idea of America. The result is a positive politics grounded in empathy and caring that is also patriotic and uplifting. Repetition is the classic technique uses in this presentation and in this speech making and in design as well. Repetition can help tie the theme together and it creates clarity for the listener with its simple but eloquent powerful language, with a strong yet upbeat, friendly delivery.
In this moment of crisis Obama wants to inspire hope in America and he uses the next sentences in the video to ratify it:
Now the hopes of the little girl who goes to a crumbling school in Dillon are the same as the dreams of the boy who learns on the streets of LA; we will remember that there is something happening in America; that we are not as divided as our politics suggests; that we are one people; we are one nation; and together, we will begin the next great chapter in the American story with three words that will ring from coast to coast; from sea to shining sea. Yes we can. (Yes We Can – Barack Obama Music Video)
But he also highlight the word together which denote unity that with confidence are the three more important issues underline by this candidate in this video and his campaign.
And people understood very well the message, because Thanks to “Yes We Can” music video Barack Obama raised $7.5 million in the 36 hours after Super Tuesday, despite his mixed results that day. TubeMogul, in their report, speculates that his huge surge in video views and comments in the days leading up to Super Tuesday, driven largely by the celebrity-laden “Yes We Can” music video, played a role; thus the notable winner in the viral video arena has been Barack Obama.
Replies to This Discussion
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Permalink Reply by Ricardo Lesmes on -
You can watch the video at http://www.youtube.com/watch?v=jjXyqcx-mYY
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Permalink Reply by Vanessa Valdez on
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That video was a very good one, especially, because the video contains famous superstars supporting Barack Obama. That influences and makes people listen to what Obama has to say these other important figures are listening and supporting him too. This video was the most hype and modern video so far. I like the way you compare Barack with the nurturing parent. Instead you say that this video fits as a nuturant parent because Obama emphasizes empathy over interest groups. He is for the people and what they need. Obama does well using famous quotes from Martin Luther King because he fought for people’s rights. Obama emphasizes that he too will be a hero like Martin Luther King and that influences people to vote for him because he too will fight for our rights. You video overall the most interesting one.
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Permalink Reply by Ricardo Lesmes on
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Yes Obama does well using famous quotes from Martin Luther King and others famous or celebrities to influence followers; two wonderful qualities that anybody would like to learn.
I would be happy just learning to uses quotes.
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Permalink Reply by Jonathan on -
Most young people can relate to this video becuase of the famous people that are in in. This cathes tha young viewers eyes and actually makes them pay attention more to the video. This is a good video becuase "yes we can" quote is applied which means we can vote vote change we, that we can do what we want if we put our minds to it. His speech to me sound like one of our great civil rights leader Dr. Martin Luther King Jr., which is a good comparsion becuase MLK's speech moved people to helping out America and so can Obama. MLK had a strong influence on American and now so does Obama.
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Permalink Reply by Mila on
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Ricardo, you've chosen a great video with great music. I think this video attracted many people and not just because it corresponds to Obama as a candidate but also it has a great cast. You obviously did a great research on the music and when it was released and so on. The insight about "repetition" of Obamas slogan of the campaign "Yes we can" is also intended, i think, to be in people's mind. Some scenes from the history are used to bring the analogy with Martin Luter King and his desire for unity. I am not sure if i found anything about Uses and limits, but i think you did a great job describing the video and implementing Lakoff's conceptual metaphors.
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Permalink Reply by Ricardo Lesmes on
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Thanks, I will continue trying to write a message similar as obama’s and as Will.I.Am said "Words are powerful. Words and images together are powerful. Words, music and images are even more powerful. “Yes We Can” also has inspired me to continue improving my writing.
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Permalink Reply by Zaira on
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I replied on an essay similar to this one, and it's very true that this kind of videos catch the attention of the most important voters - teenagers. If the government manages to keep them happy they have an assure happy nation in the coming years. The contributing artist made one of the most attention-grabing ways of campaining. Music is a way of life, it's what keeps most of us going, it can cheer us up when we're feeling down or simply set the mood. I love this video because I am a strong Obama follower. I also like the way you put Obama under the nurturing father lable, I belive this label is what fits him best. He in the constant lookout for everyone's well being not just that of his nation. He tried to avoid all the violence we are going through at this very moment, but the position he was in did not entitle him to make decisions alone. Leading to him running to be president - maybe now his voice will be heard.
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Permalink Reply by Ricardo Lesmes on
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Yes his voice will be heard, because Obama and his video engage people or followers easily. Opponents have criticized “Yes We Can” but try to imitate it, showing that this video is brilliant.
As my daughter said its message is wonderful and its letter is very sticky. I will continue trying to write a message similar as obama’s.
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Permalink Reply by ashley on
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Obviously this is one of Obama's best videos he has working for him, It works to target old an young. The music and the celebrities target the younger people and the message targets everyone. I liked that you mentioned your daughter liking the video as that she is younger and that she mentioned that Martin Luther King used the words "yes we can" alot. I agree that Obama fits into the nurturant parent model because he emphasizes empathy over interest groups. He is uplifting and this video is very uplifting, the music, the message, the people.
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Permalink Reply by bingram3 on
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I have to agree, that video has a very powerful message. I thought that your essay gave very valuable information in regards to Obama's campaign as well as the history behind the video itself. Very interesting that will.i.am took it upon himself to construct and put together this project, especially since Obama's campaign didn't claim it at first. I thought that you utilized the assets in the video and explained as to why people can relate.
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